OPPORTUNITY.
Daily Essentials explored what a simplified, everyday facial skincare line could look like for Bath & Body Works. I created packaging that felt approachable and functional for a daily routine, without losing shelf presence in a crowded skincare category.

IMPACT.
I developed the brand identity, naming, and packaging system for Daily Essentials, including a set of face moisturizer SKUs with clear day/night differentiation. The system used a clean, functional design language aimed at customers looking for reliable basics rather than a heavily ritualized regimen.

ROLE.
Creative Direction · Brand Strategy · Brand Identity · Packaging Design · Product Line Architecture · Visual Identity System · Consumer Brand Development

Created while serving as VP, Creative Director at A-Frame Brands