OPPORTUNITY.
KINLÒ was created to address a longstanding gap in the skincare market: products specifically formulated for melanin-rich skin. As a new founder-led brand, it needed a visual identity that could establish trust, communicate expertise, and create a foundation capable of supporting future growth across an expanding product portfolio.

IMPACT.
I developed the brand identity and designed the complete packaging system, creating an illustration style and visual framework that could extend across every product while maintaining a cohesive brand presence. Custom botanical illustrations reflected key ingredients and formulations, giving each product its own personality while reinforcing the collection as a whole. Beyond packaging, I expanded the identity into launch photography, campaign imagery, retail assets, and limited-edition gifting experiences, including a custom furoshiki-inspired fabric wrap that celebrated Naomi Osaka's Japanese heritage and deepened the brand's cultural story.

ROLE.
Brand Identity Design · Creative Direction · Packaging System Design · Packaging Design · Illustration · Art Direction · Product Photography · Prop Styling · Campaign Design · Retail Marketing Design · Print Production

Created while serving as VP, Creative Director at A-Frame Brands.