Every Brand Has a Truth

Creative direction for brands, campaigns, and culture: available full-time, fractional, or project-based.

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Selected Work

Senior creative leadership across brand, packaging, campaigns and culture.

Proudly Baby Care

Identity + packaging + lifestyle expansion
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Verizon

B2B storytelling + infographic Illustration
Cultural + experiential design

Dance Theatre of Harlem Gala

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View All Work

About

Founder and Creative Director Shena Clarke has spent more than two decades building brands people remember, working across brand identity, packaging, campaigns, events, and original art. Her guiding belief is simple: every brand has a truth worth telling, and the work starts with finding it, not designing it.

That process shaped the identity and packaging systems for KINLÒ (Naomi Osaka's skincare line) and Proudly (Gabrielle Union and Dwyane Wade's baby care brand) as VP Creative Director at A-Frame Brands, alongside long-running creative partnerships with Dance Theatre of Harlem, Community Housing Capital, and founders, retailers, and cultural institutions across beauty, wellness, lifestyle, and the arts. The result is work that feels strategic and considered, with an intentional, unexpected touch that makes it unmistakably hers.

Shena pairs hands-on creative craft with the ability to lead teams, align stakeholders and carry ideas from early strategy through production and market.

She's currently open to full-time, fractional, and project-based Creative Direction opportunities.

Resume

LinkedIn

Capabilities

Strategy +
Creative Direction

Creative strategy
Brand and campaign concepts
Visual storytelling
Art direction
Creative team leadership

Brand Identity +
Visual Systems

New brands and rebrands
Identity systems
Brand guidelines
Launch toolkits
Branded communications

Campaigns +
Content

Integrated campaigns
Fundraising and awareness campaigns
Editorial and digital content
Photography and video direction
Social and launch assets

Packaging +
Product

Packaging systems
Product launches
Line extensions
Retail and e-commerce creative
Production-ready design

Events +
Experiences

Galas and cultural events
Conferences and corporate events
Product and program launches
Environmental graphics and signage
Event identities and collateral

Creative
Leadership

Creative team leadership + mentorship
Cross-functional leadership
Executive presentations + stakeholder alignment
Building and scaling creative systems
Talent and resource management
Agency/vendor/production leadership

Testimonials

  • We hired Shena Clarke to handle Carvin’s Mini Donuts’ design, photography, and branding. There were no hesitations about hiring her. She was warm, trustworthy and professional from the beginning, and effective at understanding and interpreting our vision.

    KATIE PEAKE
    (formerly) Marketing Director
    Carvin’s Mini Donuts

  • Shena Clarke's vision and superior design capabilities, enhances all facets of event execution.

    WARNER B. WIMS, PH.D.
    CEO, WBW & Associates, LLC

  • A seasoned professional with brilliant creativity, Shena collaborates with our marketing and development departments, outside vendors and board to create designs that support goals and objectives of our annual events and programs.

    ANNA GLASS
    Executive Director
    Dance Theatre of Harlem

  • Shena is the consummate professional whose vision and creativity is elegant and sophisticated much like herself. She is always accommodating, patient, and delivers her services on time!

    SHARON DUNCAN
    Director of Individual Giving
    Dance Theatre of Harlem